Educate Nigeria Campaign ®
The Educate Nigeria Campaign is the Umbrella Initiative of the AIBS. The Campaign has the following Programs:
What is the Campaign About?
The Campaign has one sole purpose: to utilize innovative learning technologies in combination with the advantages offered by the internet to provide every Nigerian youth, wherever he may be and whatever his economic circumstances, access to global quality employability skills training courses in IT, Computer Desktop Skills, Project Management, Business and Professional Development.
To view the comprehensive catalog of practical e-learning courses available under this Campaign, please visit the AIBS eCampus at app.easylearning.org/aibs.
The Campaign partners with Serebra's easyLearning Global Skills Program. easyLearning is a skills development program that lets people in developing nations gain valuable skills and qualifications to help them compete in today's global, knowledge-based economy.
Recognized by the United Nations, the program uses proprietary e-learning technology to break down geographic, economic and social barriers that prevent many people from accessing high-quality training. easyLearning courses are accessible to everyone, everywhere through the Web.
easyLearning advantages:
- Delivers valuable employability and business skills training
- Provides immediate work opportunities through Serebra Connect
- A choice of more than 1,500 top-quality employability courses
- Convenient online course delivery
- Affordable training, especially when compared to in-class learning
Why the Campaign?
Nigeria has a big youth population, more than 65% of the population. According to the World Bank, in a recent report, developing countries which invest in better education and job training for their record numbers of young people between the ages of 12 and 24 years of age could produce surging economic growth and sharply reduced poverty. The future prosperity of our country depends, therefore, on the education and training we give the youth today.
“If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people.” Chinese Proverb
According to a former Governor of the Central Bank of Nigeria, 60% of our graduates are not employable. “Today, we need a combination of a good education and industry relevant training. Ideally the first is given by a publicly funded institution such as a university. The second is best provided by a private entity which is market responsive and industry oriented.” Kiran Karnik, Former Executive President, Nasscom.The Campaign provides this market responsive and industry oriented leadership.
Less than 5% of our youth population has access to global quality education with work or business ready skills. To reduce poverty, improve social mobility and prevent disruptive social tensions, quality education and training need to be democratized to reach the remaining 95% in good time.
"There are two fundamental equalizers in life: the Internet and education. E-learning eliminates the barriers of time and distance, creating universal, learning-on-demand opportunities for people, companies and countries “John Chambers, Chairman and CEO, Cisco Systems
What are the Goals of the Campaign?
The Campaign seeks to
- widen the opportunities available to the nation’s youth and future leaders to use modern information and communication technologies to develop their employment, entrepreneurship and employability skills
- engage the hands, hearts and minds of the country’s youth and focus their dynamism, creativity and resourcefulness positively for society’s good and benefit
- Increase career and vocational options for students and youths irrespective of their economic circumstances
What is the Campaign’s Objective?
The Campaign’s medium term objective is to provide subsidized access pins to certification level e-learning training courses in employment, entrepreneurship and employability skills to 5,000,000 Nigerian youths across the country by 2015.
How will the Campaign deliver Learning to Students and Youths?
Students will access and receive learning from anywhere and at anytime, 24/7 through the Campaign’s eCampus® e-learning site (app.easylearning.org/aibs) created in partnership with Serebra’s easyLearning® Global Skills Program.
Using the pin codes on their eCampus cards, students can access over 1,500 certification level courses in IT, Computer Desktop Skills, Project Management, Business Skills and other Professional Development Courses at subsidized or fully sponsored costs made possible by the Campaign’s supporters and partners.
Students receive a certificate of achievement when a course is completed and the related exam is taken and passed.
Students also receive appropriate professional certifications when they enroll for, take and pass the certification exams of Cisco, Microsoft, etc.
How will the Campaign be Sustained?
The Campaign will partner with governments, socially responsible companies, institutions, foundations and individuals to provide subsidized course access pin codes to youths and students.
How can you Support the Campaign?
You can support the Campaign in four easy ways:
- Donate an e-learning site and training courses access pin cards branded exclusively for your company/organization. You may choose a GOLD, PLATINUM or DIAMOND package.
- Donate eCampus® e-learning access pin cards branded for your company under a RUBY, TOPAZ or JADE package
- Donate eCampus® course access pins (without cards) to students in schools of your choice under a SAPPHIRE package
- Donate Advertising under an Azure, Bondi, Cyan, Duke, Indigo or Iris package
What will You Benefit by Supporting the Campaign?
By supporting the Campaign you will enjoy the following benefits, amongst others:
- Practical demonstration of your corporate social responsibility
- Better positive image for your corporate and product brands.
- Increased public goodwill.
- Better motivated employees who feel that their contributions to your company also lead to bettering society.
- You can leverage your support into a Cause-Related Marketing gain by associating the Campaign with any of your products.
- You can gain early access to bright and promising young talents who excel in the eCampus courses and exams to fill your junior management positions.
- You can acquire more youth segment business as your brand becomes more attractive to them
- You can further loyalize and retain more of the youth segment business in your portfolio.
|
